what we do

Everything You Can Possibly Ask For in Motorcycle Audio Systems

we partner with like-minded professionals who share a passion for engineering, manufacturing, installing and enjoying motorcycle audio
we dedicate the time needed (and man power) to develop the right products, with an eye on quality and performance
we consider the physics of what motorcycle audio product is designed and make it work
we tool and manufacture our own product using high quality parts and innovative designs
we possess the technical knowledge to help the dealer and the consumer get the most out of their CICADA AUDIO audio system

WHO WE ARE

Forrest Hamberlin - Operations & Tech Support Director

In the 12v industry since he was 17 yrs old, and with decades of experience in audio, Forrest knows what he’s talking about. He was a store owner for 12 years, and was also the part of the Tech Support and New Product Validation team at Rockford Fosgate, for 19 years. Forrest is the ultimate problem solver, makes sure your orders are moving, and is always ready to get your phone call.

Marty Deane - Director of Sales

Selling systems that meet the customers’ demands and the limited space available with multiple options requires a true professional. Marty, a retail shop owner for 25 years, gets it. With his expertise in the 12 volt world, he manages and oversees all sales operations.

Larry VanSickel - Chief Executive Officer

During his 40-year career in the electronics industry, Larry has played key roles in the management and success of brands like Hafler Mobile, Rockford Fosgate, Lightning Audio, Diamond Audio, Cerwin Vega. Part of CICADA AUDIO since the very beginning, Larry carries the legacy of the company forward as a leading-edge brand.

...AND THE FOUNDING FATHER

Larry Frederick - Audio Pioneer

Larry did it all, and did it right. His vision helped to start some of the most iconic and influential 12 volt audio companies in the world, like the original Audiomobile, Proton, the original Coustic and the original Phoenix Gold. Larry also designed all Diamond Audio and Cerwin Vega Mobile products from 2011-2019. In fact, Larry designed thousands of mobile audio products, won five (5) CES Design & Engineering Awards. He traveled to over 28 countries, training thousands of retailers and 12 volt Installers.

Larry founded CICADA AUDIO in 2020, and started to exclusively design and build the best motorcycle audio line in the market.