Collection: Merchandise

CICADA AUDIO is a team of audio specialists, engineers, problem‑solvers, and rider‑focused support professionals dedicated to delivering the best motorcycle audio experience in the industry. From product design and manufacturing to sales, service, and technical support, our team brings decades of combined experience in the 12‑volt and motorcycle audio world.

We’re riders, builders, installers, and audio enthusiasts who believe in doing things the right way — with real expertise, real craftsmanship, and real support for our dealers and customers.

Behind the scenes, our expanding customer service and technical support teams ensure every dealer and rider gets the help they need, when they need it. Whether it’s system design, troubleshooting, installation guidance, or product knowledge, our people make the difference.

At the helm is Larry VanSickel – CEO, whose 40‑year career has shaped some of the most respected brands in the audio industry. Larry has held key management roles and driven success at companies including Hafler Mobile, Rockford Fosgate, Lightning Audio, Diamond Audio, and Cerwin Vega. As a founding force behind CICADA AUDIO, he continues to lead the company forward — blending industry‑leading engineering with a relentless commitment to performance, innovation, and rider experience.