what we do

Everything You Can Possibly Ask For in Motorcycle Audio Systems

• We partner with like minded professionals who share our passion for engineering, manufacturing, installing, and enjoying high performance motorcycle audio.
  
• We invest the time, expertise, and manpower needed to develop products with uncompromising quality and performance.
  
• We design with physics first—building audio products that work the way motorcycle audio should work.
  
• We tool and manufacture our own products using high quality components and innovative engineering.
  
• We provide the technical knowledge and support dealers and consumers need to get the absolute best from their CICADA AUDIO system.
  

WHO WE ARE

Dedicated to Riders. Driven by Expertise. Built to Support.

CICADA AUDIO is a team of audio specialists, engineers, problem‑solvers, and rider‑focused support professionals dedicated to delivering the best motorcycle audio experience in the industry. From product design and manufacturing to sales, service, and technical support, our team brings decades of combined experience in the 12‑volt and motorcycle audio world.

We’re riders, builders, installers, and audio enthusiasts who believe in doing things the right way — with real expertise, real craftsmanship, and real support for our dealers and customers.

Behind the scenes, our expanding customer service and technical support teams ensure every dealer and rider gets the help they need, when they need it. Whether it’s system design, troubleshooting, installation guidance, or product knowledge, our people make the difference.

At the helm is Larry VanSickel - CEO, whose 40‑year career has shaped some of the most respected brands in the audio industry. Larry has held key management roles and driven success at companies including Hafler Mobile, Rockford Fosgate, Lightning Audio, Diamond Audio, and Cerwin Vega. As a founding force behind CICADA AUDIO, he continues to lead the company forward — blending industry‑leading engineering with a relentless commitment to performance, innovation, and rider experience.

...AND THE FOUNDING FATHER

Larry Frederick - Audio Pioneer

Larry Frederick was a true innovator—an experienced product guy, designer, educator, and visionary. His influence helped launch some of the most iconic 12‑volt audio brands in the industry, including the original Audiomobile, Proton, Coustic, and Phoenix Gold. Larry also designed every Diamond Audio and Cerwin Vega Mobile product from 2011–2019. Over his career, he created thousands of mobile audio products, earned five CES Design & Engineering Awards, and trained thousands of retailers and installers across 28 countries.

In 2020, Larry founded CICADA AUDIO, dedicating himself to designing and building the best motorcycle audio lineup on the market.