Welcome To Cicada Audio


About Us

Cicada Audio begin in 2020 during the COVID-19 pandemic. Having a moment of worldwide economic pause was just the window of opportunity that made the idea of Cicada Audio become reality. Company Founder and President, Larry Frederick assembled a talented team with over 40 years of design, manufacturing and marketing experience in 12 volt audio to develop a uniquely crafted range of motorcycle audio products exclusively for Harley-Davidson™, all of which are engineered from the ground up. 

Cicada Audio is founded on a set of core values:

  • Partner with like-minded professionals who share a passion for engineering, manufacturing, installing and enjoying great motorcycle audio.
  • Dedicate the time needed (and man power) to develop the right product for the end user, done in the right way with an eye on quality and performance.
  • Consider the physics of what motorcycle audio product is designed and make it work.
  • Tool and manufacture our own product using high quality parts and innovative designs, not outsource or pick off-the-shelf products in which you have no control of the process.
  • Possess the technical knowledge to help the dealer or consumer get the most out of their Cicada-branded audio system.
  • If it can’t be done well, don’t do it or wait until the technology improves so it can be done well.

Who is Larry Frederick?

Larry is a fun and extremely knowledgeable person with deep roots in the 12 volt audio world. He often jokes to have been around since the earth was cooling. He started (or helped start) some of the most iconic and influential 12 volt audio companies in the world. The original Audio Mobile, Proton car audio, the original Coustic and the original Phoenix Gold. Larry also designed all Diamond Audio and Cerwin Vega Mobile products from 2011-2019. In fact, Larry has designed thousands of mobile audio products, won five (5) CES Design & Engineering Awards and holds two (2) US design patents. He’s traveled to over 28 countries, training literally tens of thousands of retailers and 12 volt Installers. With Cicada Audio, Larry is now dedicated to designing and building the best motorcycle audio in the category.

Cicada Audio’s Vision

We don’t do car audio. We don’t do marine audio. We don’t do powersports audio. We don’t do backup cameras or remote starters. We ONLY do thoughtfully designed and elegantly engineered Harley Davidson™ audio, period. That’s the Cicada Audio focus and nothing else. Try us out and see for yourself!